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“My research comes out of realizing that with these large-scale data sets, we can shed light on a lot of these old dating aphorisms.” Bruch and her colleagues analyzed thousands of messages exchanged on a “popular, free online-dating service” between more than 186,000 straight men and women.
They looked only at four metro areas—New York, Boston, Chicago, and Seattle—and only at messages from January 2014. Your specific desirability rank would have been generated by two figures: whether other desirable people contacted you, and whether other desirable people responded when you contacted them.
They glance at you, maybe even smile for a second, then carry on with their conversation.
You feel the room shrink, your heart rate quicken, your face go red: You’re crushing on this stranger, Wait a second, you counter: Do dating “leagues” even exist? But you’re not alone in trying to escape yours: “Three-quarters, or more, of people are dating aspirationally,” she says.
It does, however, allow you to filter by race, so it's hard to beat it for the sheer number of users.“The idea that persistence pays off makes sense to me, as the online-dating world has a wider choice set of potential mates to choose from,” he told me in an email.